As economic uncertainty and potential tariffs loom, Northumberland County is encouraging residents to explore local tourism as a way to support businesses and strengthen the economy.
Diane Murenbeeld, manager of Northumberland Tourism, says the county is a “2,000-square-kilometre outdoor playground” with something for everyone, no matter the season. She highlights a variety of experiences, from wellness retreats at St. Anne’s Spa to unique outdoor saunas, sound therapy, and guided nature retreats.
Murenbeeld says we can all play a role in reducing the impact of pending tariffs.
“Our culinary scene is just as vibrant,” Murenbeeld says. “We have six craft breweries, three cideries, award-winning chocolatiers and cheese makers, plus farmers’ markets and gourmet food shops offering locally made products.”
Murenbeeld tells us there is lots to do and see right in our own backyard.
Beyond food and wellness, Northumberland boasts a strong arts and culture scene. The Capitol Theatre in Port Hope will feature productions of Alice in Wonderland, Steel Magnolias and Waitress in its upcoming season. Westben, a 500-acre outdoor venue, will kick off its summer season with The Wizard of Oz and concerts featuring artists like Dominique Fils-Aimé and Susan Aglukark.
Tourism is a major contributor to the local economy. In 2022, visitors to Northumberland County spent approximately $144 million, with the average visitor spending $123 per day. Regional tourism spending across Northumberland, Kawartha Lakes and Peterborough reached $639 million between January and July 2024.
According to Murenbeeld, there’s something for everyone.
For those looking to start a tourism-related business, Murenbeeld says there are supports available. “Our team helps with site selection, funding opportunities and business development training,” she says.
She encourages residents to discover the county’s attractions, from cultural sites to local landmarks like Colborne’s Big Apple and Campbellford’s giant $2 coin.
“It’s all about feeling like a tourist in your own backyard,” Murenbeeld says.
To learn more about what Northumberland County has to offer, visit Northumberland Tourism – Northumberland County
(Written by: Joseph Goden)
